Case studies
Warner Music Group
Leveraging AIMIRR for Merch Fit and AR Campaigns
When Warner Music Group sought to innovate in fan engagement and merch fit, they tapped AIMIRR to power their AR/VR try-on campaign. Across 12 pilot stores, customers could visualize merch from artists like Gorillaz, Coldplay, and Muse on their own avatars in real time — increasing product visibility and building deeper brand connection.
In parallel, 150 global artists used AIMIRR to tailor vanity sizing for their fan bases, creating merch that actually fit the fans who loved them.
8%
Increased impressions
12
Stores piloted
8%
Increased impressions
“AIMIRR’s technology was unique and bold, which brought us in front of marketing teams from Gorillaz, Coldplay, Liam Gallagher, Rita Ora, Muse, and more. It gave us real visibility in the 3D/XR space.”
