Case studies
Toni+ Plus
Reducing returns by 45% using AIMIRR
As one of Canada’s leading plus-size fashion retailers, Toni+ Plus faced a unique challenge: ensuring body-positive, confidence-building fit across a wide range of shapes and sizes. Enter AIMIRR’s 3D body scanning tech.
By implementing AIMIRR across their online platform, Toni+ Plus gave customers the ability to self-scan and instantly match their body profiles to the right fits from over 16 brands. The result? Returns dropped by 45%, and average order value rose 21%.
21%
Increased AOV
45%
Returns reduction
8k
Scans/year, 98% accuracy
“AIMIRR’s reach and consideration for high-degree BMIs is unparalleled. Its breadth across a multitude of sizes has brought immense confidence to our customers and revolutionized our shopping experience.”
