Case studies
Raza Clothing
Bringing augmented reality to the physical storefront with AIMIRR
Raza Clothing is redefining retail with in-store innovation powered by AIMIRR. The implementation of AIMIRR’s AI mirror transformed their store experience by merging virtual try-on with physical shopping. Shoppers could instantly visualize themselves in new styles — no fitting room required.
The result? Double the foot traffic, increased dwell time, and a surge in organic engagement both in-store and online. Shoppers linger longer, try more, and leave with confidence.
45%
Returns reduction
8k
Scans/year, 98% accuracy
21%
Increased AOV
“Virtual try-on technology has been a game-changer for our retail experience. It’s fascinating to watch people interact with the technology, trying on different styles without stepping into a fitting room. AIMIRR has helped us bridge the gap between online and offline shopping.”
Listen to the conversation with Afsal on the podcast show Venturing into Fashion Tech to learn how our in-store VTO technology elevated the RAZA shopping experience.
