Case studies
Balodana
Scaling custom fashion with AIMIRR
When Dana discovered AIMIRR’s augmented reality tech she saw more than just a cool widget, she saw the future of custom fashion. Balodana, a platform dedicated to made-to-measure clothing, wanted to empower customers to order garments tailored to their unique body shapes. The problem? Sizing confidence at scale.
With AIMIRR's high-accuracy scanning and seamless UX, Balodana integrated a "Make My Size" button directly on their PDPs. Within months, they saw a 34% uplift in new clientele attracted by the personalized sizing journey, and an 18% increase in product sales.
18%
Increased sales
34%
Increase in new clients
8k
Scans/year, 98% accuracy
“When I saw that AIMIRR was using augmented reality to deliver the experience, allowing you to move around naturally while also getting your body measurements scanned, I was in. Because of AIMIRR’s results, we started a new made-to-measure technology leg for Balodana’s Custom Fashion Lab.”
